The Ushers MT332 - Aquarius (Brass) Type 1
 (1936)
In Collection
#440
10*
Conjuring
Magic coin / token
Token / Coin 
The Ushers MT332

LOCATION: Venice, California
DATE: 1936
OBV: GOOD LUCK/ WEALTH HEALTH HAPPINESS/ inside 12 zodiac symbols, Saturn, THE/ USHERS/ VENICE, CAL./ COPYRIGHT 1936
REV:12 different reverses, one for each sign of the zodiac.
COMPOSITION: C, R4, V3: BZ, R4, V3

Comments
"The Ushers" or the "House of Usher" was a magic and astrology supply store in Venice, California.
They issued these interesting astrology zodiac good luck coins in the 1930's. "The Ushers" were Harry and Frances Usher, a pair of entertainers who performed around the United States in the 1920's and 1930's as magicians, mentalists, and psychics. They retired from performing in 1935 and opened their store in Venice, a Pacific Ocean beach front community west of Los Angeles, California. The store operated until around 1950 when Harry Usher passed away. They soon began manufacturing coins or tokens to promote their store. There are twelve tokens for the twelve zodiac signs:http://fullsize-00026.tokencatalog.com/IMAGE_OBV_133043.jpg" rel="nofollow"> http://fullsize-00026.tokencatalog.com/IMAGE_OBV_133043.jpg
The Magicians Tokens and Related Items by F. William Kuethe, Jr., published by The Token and Medal Society (TAMS), Volume 18, Number 5, October 1978, lists these items as number MT332.
Kuethe does not differentiate the three reverse types: http://www.brianrxm.com/comdir/cnstokmed_ushersvenice.htm#anchor_reverse
Examples of the Ushers advertisements:
http://www.brianrxm.com/comdir/cnstokmed_ushersvenice.htm#anchor_papers
Product Details
Personal Details
Read It Yes
Location Magic Library (Home)
Condition Very Fine
Owner Bryan-Keith Taylor
Notes
Brass, 26 mm, 7.39 gm

Zodiac symbol Aquarius the water carrier
The word "AQUARIUS" coming out of star
LUCKY NUMBERS 3-4-8
LUCKY DAY WEDNESDAY

2. Ushers Zodiac Token Reverse Types
The reverse has a circle of "good luck" text, a circle of twelve Zodiac symbols, and a planet logo.

Reverse Type 1:
GOOD LUCK / WEALTH HEALTH HAPPINESS
Planet with rings and no inscription.
Copyright notice above and below the planet:
COPYRIGHT 1936 BY / THE USHERS - VENICE CALIF

Reverse Type 2:
GOOD LUCK / WEALTH HEALTH HAPPINESS
Planet with rings and inscription: THE USHERS / VENICE, CALIF
Copyright notice below the planet: COPYRIGHT 1936

Reverse Type 3:
WISHING YOU / WEALTH HEALTH HAPPINESS
Planet with rings and inscription: THE USHERS / VENICE, CALIF
Copyright symbol © below the planet and no copyright notice.

House of Usher Astrology Zodiac sign date spans:

Aquarius:
January 20 to February 19
Aries:
March 21 to April 19
Cancer:
June 21 to July 22
Capricornus:
December 21 to January 20
Gemini:
May 20 to June 21
Leo:
July 22 to August 22
Libra:
September 23 to October 23
Pisces:
February 19 to March 21
Sagittarius:
November 22 to December 21
Scorpio:
October 23 to November 22
Taurus:
April 19 to May 20
Virgo:
August 22 to September 23