This Magician / Magic Dealer was based out of Philadelphia, PA. and the story goes that he actually legtally changed his name to Lucifer Satan! I Think soley for the mystery surrounding it, Stories say was a very nice fellow. Anyway he had a limited line of magic apparatus.
Satan was a magic dealer from Philadelphia. Some say that he actually had his name changed to Satan. Not sure of his real name. Genii magazine for June 1967 lists an obituary for Satan (William Aloysius Seltten).