Max Holden - Business Card
4i Magician & Magic Shop Business Cards
In Collection
Ephemera, Memorbilia
Memorbilia, Ephemera 
Max Holden Business Card

Aa American Representative Of The International Brotherhood Of Magicians
with address written in red ink on face
Product Details
Personal Details
Read It No
Location Magic Library (Home)
Condition Fair
Owner Bryan-Keith Taylor
Max Holden
From Wikipedia, the free encyclopedia

William Holden Maxwell
August 20, 1884
Glasgow, Scotland, UK

July 3, 1949 (aged 64)
Oceanside, New York USA

professional magician

William Holden Maxwell (professionally known as Max Holden) (1884–1949) was a Scottish-born American vaudeville performance artist and magician.

1 Early life
2 Career
3 Marriage
4 Death
5 Published works
6 See also
7 References
8 External links

Early life

The son of a cabinetmaker,[1] William Holden Maxwell was born on the twentieth of August, 1884 at Glasgow, Scotland.[2][3][4] Maxwell had an early interest in magic and while still in his teens placed a classified ad as Max Holden in the publication Magic: The Magicians Monthly Magazine, asking for information on magic tricks and juggling.[5] Around this time Maxwell was learning his craft as an apprentice to British magician David Devant before striking out on his own as a magician and juggler touring the Moss Empires circuit in Great Britain.[6]

In 1905 Maxwell chose to immigrate to America where he took up residence in Boston, Massachusetts. The following year he was joined by his parents, Samuel and Mary along with his brother John May Maxwell (1889–1967).[7] In America Samuel Maxwell was able to apply his trade as a cabinetmaker at a furniture factory in nearby Revere [8] while John eventually became a patternmaker for Hunt-Spiller manufacturing in Boston.[9] In 1915 William Maxwell became a naturalized citizen of the United States of America.[10]


In time Maxwell (as Max Holden) became successful performing his magic act in America on the Keith-Albee-Orpheum and Marcus Loew circuits. He was known for his Shadowgraphy shows that he improved in 1914 with an invention of his own that added an array of colors onto the shadowgraph screen.[11][12] Maxwell would go on to spend a number of years touring abroad and was said to have crossed the Atlantic some eighty-six times over his near quarter century career.[13]

In 1929 Maxwell retired from the stage and with the help of fellow magician, Lewis Davenport, opened a magic shop in Manhattan with later branches in Philadelphia and Boston. The Max Holden's Magic Shop on 42nd Street soon became a Mecca for professional and amateur magicians interested in honing their art and exchanging new ideas.[14][15]

The magic community was outraged when in 1933 Camel Cigarettes ran a series of magazine advertisements with the tag line “It’s Fun to be Fooled, But It’s More Fun to Know”, that revealed to the public how magicians performed certain illusions. Maxwell's involvement in the ad campaign did not become known until sometime after his death in 1949.[16]


Maxwell married Elizabeth “Tess”, possibly a British national, on May 3, 1921 at Waterbury, Connecticut and the following year became the father of a son, William Jr., who was born in Melbourne [17] during their tour of Australia. Over the early years of their marriage Tess performed on stage with Maxwell as half of the team of Holden and Graham. This billing predates their marriage by a number of years and may reflect the name of a previous spouse or partner. Public records and family history indicate that Maxwell was widowed some time before 1915 and may have been married briefly before his marriage to Tess.[18]


William Holden Maxwell passed away on the 3rd of July, 1949 after a long illness at South Nassau Communities Hospital in Oceanside, New York. He was survived by his wife and son.[19] William Holden Maxwell Jr. died in Massachusetts on the 9th of January, 2011.[20]

Published works
Programmes of Famous Magicians (1937)
Manual of Juggling (1947)


1.^ 1891 - 1901 Scotland Census Records
2.^ United States Passport Applications (William Holden Maxwell) 1918, 1920, 1921, 1924
3.^ U.S. Naturalization Records (William Holden Maxwell) September 20, 1915
4.^ World War One Draft Registration (William Holden Maxwell)
5.^ Magic Volume 1 by Elis Stanyon October 1900-September 1901
6.^ The New York Times July 6, 1949
7.^ Social Security Death Index (John May Maxwell)
8.^ United States Census Records 1910-1920
9.^ World War Two Draft Registration (John May Maxwell)
10.^ U.S. Naturalization Records (William Holden Maxwell) September 20, 1915
11.^ Magic: A Pictorial History of Conjurers in the Theater Front Cover David Price – 1985
12.^ The New York Times July 6, 1949
13.^ The New York Times July 6, 1949
14.^ The New York Times July 6, 1949
15.^ John Diebold: Breaking the Confines of the Possible - By Wilbur Cross – 1965
16.^ Knack Magic Tricks: A Step-By-Step Guide to Illusions, Sleight of Hand, and Amazing Feats ... By Richard & Elizabeth O’Keefe Kaufman - 2010
17.^ United States Passport Applications (William Holden Maxwell) 1918, 1920, 1921, 1924
18.^ U.S. Naturalization Records (William Holden Maxwell) September 20, 1915
19.^ The New York Times July 6, 1949
20.^ Boston Globe January, 2011