Booth, John, B.A.: Forging Ahead In Magic
©1939 Kanter's Magic Shop, Philadelphia
Hardcover, 134 pages

Comments: "The secrets of successful magicians...not their tricks...but the practical ideas and business methods whereby they have gained prominence and profit."

Contents (Chapters):

vii Introduction (William W. Larsen)
ix A Word from the Author

1 Part One: Before the Curtain Rises

1 Chapter 1 Building the Magic Act: Special Openings; Essential Components of the Act; Closing Strongly; Encore Examples

11 Chapter 2 Creating a Setting: The Important Mazda Glow; The Power of Music; Care of the Hands, Face and Clothes

21 Chapter 3 Before the Performance: Position on the Bill; How to Get Off to a Good Start

29 Part Two: On the Stage

29 Chapter 4 The Style is the Thing: How to Find and Build Up Your Style; The Secret in Rehearsing

36 Chapter 5 The Voice of Experience: Be Your Own Playwright; The Key to Dramatic Voicing

43 Chapter 6 Personality and Showmanship: Development of Personality; Cultivating Performing Greatness

50 Chapter 7 How to Get More Applause

57 Part Three: Building Your Reputation

57 Chapter 8 Manufacturing Your Own Glamour: Curious Advertising Give-Aways

66 Chapter 9 Detailed Analysis of Newspaper Publicity: Handling Newspaper Interviews; Special Promotional Stunts; The Magician-Author; Sorcery Anecdotes Columnists Seek; These Stunts Paid Dividends

89 Chapter 10 They Want Your Picture!: News Picture That Count; Solving the Professional Photograph Problem

96 Chapter 11 The Magic of the Ether: Sketches, Interviews and Stunts; Writing Radio and Luncheon Club Addresses; Television Thaumaturgy

104 Chapter 12 Lucrative Direct Mail Ideas: Engaging a Press Agent

115 Part Four: Turning Talent Into Money

115 Chapter 13 Better Bookings and Safer Contracts: Booking Organizations Direct; Success in the Lyecum Field; Night Club and Vaudeville Problems; Pitfalls in Show Contracts

128 Chapter 14 How to Get Held Over: Conclusion





Abebooks price range 45.00 - 75.00

The secrets of succesful magicians, not their tricks, but the practical ideas and business methods wherby they have gained prominence and profit,

Shares components of what to do before the curtain rises (special openings, Essential components of the act, closing strongly, encore examples, Creating a setting, Importance of Mazda Glow, Power of Music, Care of Hands, Face and Clothes, Before the Performance, Position on the Bill, How to get off to good start; On The Stage, How to find and build up your style, the Secret in Rehearsing, Be your own Playwright, The Key to Dramatic Voicing, Development of Personality, Cultivating Performing Greatness, How to get more applause and more!