MR. MAGIC -- MT251.000 - (Harry Collins)
0aa Magician Tokens
 (1970)
In Collection
#513
10*
Conjuring
Magic coin / token
Token / Coin 
Mr. Magic (Harry Collins) Token -- MT251.000

LOCATION: U.S.A.
DATE: 1970
OBV: Rabbit in top hat, MR. MAGIC / GOOD LUCK COIN
REV: FL / FRITO-LAY
COMPOSITION: BR, R1, V2 32-R
Product Details
Personal Details
Read It No
Location Magic Library (Home)
Condition Very Fine
Owner Bryan-Keith Taylor
Notes
Harry Collins (magician)
From Wikipedia, the free encyclopedia

This article or section contains close paraphrasing of one or more non-free copyrighted sources. (April 2015)
This article needs additional citations for verification. (November 2015)
Harry Leon Collins (April 27, 1920 – May 3, 1985) was the official corporate magician for the Frito-Lay company from 1970 until his death. He was also a Marine during World War II. Known as both "Mr. Magic" and "The Frito-Lay Magician", Collins entertained across the globe while promoting Frito-Lay products.

Biography
Collins was born in Glasgow, Kentucky, to Paul Collins and Sadie Emerson. He had one older step-brother, three younger sisters and one younger brother. At the age of fifteen, he became the head of the family after his father died. Working on their farm, planting tobacco and corn without the aide of mules or wagons, he provided for the family as he finished high school. He became interested in magic as a teenager after watching a local attorney, Edward Smith, perform magic tricks.[1]

Collins joined the Marine Corps immediately after high school graduation. He served as a Marine in World War II and was assigned to special services after being wounded.[2] He sent his entire paycheck back to his widowed mother and younger siblings to provide support, eventually putting all of his siblings through college. He added to his income by performing hand magic and other services, such as ironing and washing for service men going on liberty, and even building his own washer in a barrel powered by a foot pedal. In addition, he supplemented his income working concessions stands at the commissary.

While serving in World War II, he became injured while stationed in Saipan. While recuperating in Hawaii, he auditioned for Bob Crosby. The audition was facilitated with the use of a stolen cabbage from a nearby field. He hollowed it out, then set it sideways in his helmet for his hand to create a quasi "rabbit in a hat" trick, thus attracting the attention of Bob Crosby and securing a position in the show. For the rest of his time serving, Collins performed his magic act as part of Bob Crosby's USO show called "This Is The Army Show."

After Collins' service was complete, he moved to Louisville, Kentucky, in 1952. He was hired as a salesman for the Frito-Lay Corporation, a job he would hold for 45 years. He advanced to a sales manager after being known as the Frito-Lay Man by day and Mr. Magic by night.[3] Mr. Magic became one of Louisville's most popular entertainers. In 1970, he was given the full-time job as Frito-Lay's corporate magician, switching from the Frito-Lay Man to the Frito Lay Magician.[4]

Later in Collins' life, he became the mentor to Lance Burton, who attended one of his shows as a young boy.[5] Collins had pulled quarters out of his ear, and from that point on, Burton was amazed. Later, when Burton began doing magic himself, Collins saw his devotion to the art and became his mentor.[6] Collins taught him the techniques and fundamentals of magic, including sleight of hand, the manipulation of playing cards, and the important art of misdirection.

Collins was a member of the Louisville Magic Club.

Collins married Maxine Warner Lewis in 1980. They enjoyed many travels and adventures on the road as magician and the magician's assistant. After his sudden death on May 3, 1985, Barney Bright was commissioned by his wife to create a life-size bronze statue that was placed at his grave in Cave Hill Cemetery in Louisville, Kentucky.[7]

References
^Blitz, Matt (June 2017). "The Story of the Magician of Frito-Lay". Food and Wine. Retrieved February 15th, 2018.
^"Mr. Magic Harry Collins". Magic Tom. Retrieved February 15th, 2018.
Glen, Evans (June 1974). "The Magic Explosion". Boys' Life. Retrieved April 15, 2015.
Holland, Jeffery (2008). Weird Kentucky: Your Travel Guide to Kentucky's Local Legends and Best Kept Secrets. p. 218. ISBN 9781402754388. Retrieved April 15, 2015.
"First Time – Lance Burton, magician". 2013. Retrieved April 15, 2015.
Burton, Lance (2008). "Lance Burton: Kentucky magician at home in Monte Carlo". Retrieved April 15, 2015.
^"Harry Leon Collins". Find A Grave. Retrieved February 15th, 2018.

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Mr. Collins was a mentor to Lance Burton in Louisville Kentucky.

Harry Collins
Born: Glasgow, Kentucky
Resting place: Cave Hill Cemetery in Louisville, Kentucky

Harry Leon Collins (1920 - 1985) was a magic spokesman for the Frito-Lay company for many years.

Collins became interested in magic as a teenager after learning a trick from local attorney Edward Smith. He served as a Marine in World War II and was wounded in Saipan. While in the service he performed his magic act as part of jazz bandleader Bob Crosby's show for military troops "This Is The Army Show."

In 1952 he began work as a salesman for the Frito Lay Corporation where he would stay for 45 years. Collins became a sales manager and in 1970 was given the full time job as their corporate magician. "Mr. Magic" as he was known, toured the United States, promoting their products, doing television commercials, making appearances at supermarkets, conventions, fairs and schools. When he performed, instead of the normal magic words "hocus pocus", he would say "frito-lay!

One of his shows was attended by a young Lance Burton. Later when Burton began doing magic himself, Collins saw his devotion towards the art and became his mentor. Collins taught him the techniques and fundamentals of magic, including sleight of hand, the manipulation of playing cards, and the important art of misdirection.

Collins was a member of the Louisville Magic Club and there is a life sized statue of him at his grave site at the Cave Hill Cemetery in Louisville, Kentucky.

References
http://www.magictom.com/newpage17.htm
http://www.findagrave.com/cgi-bin/fg.cgi?GRid=6846883&page=gr
http://www.tv.com/lance-burton/person/100967/summary.html