Tallman, Benjamin W.: Making Magic Pay
©1966 Benjamin W. Tallman
Paper, stapled, 40 pages

Comments: Tricks of the Advertising Trade That will Add Magic to Your Bookings

Contents:

4 Foreword (By Frances Ireland Marshall)
5 Preface (By The Author)
7 Give The Lady What She Wants
8 Four Steps To Success
10 Copy—the Core Of Advertising
16 Direct Mail Advertising
22 Your Mailing List
23 Points To Remember
27 Letterheads And Business Cards
29 Selecting A Printer
30 Newspaper Advertising
34 The Press Agent
35 The Advertising Agency
38 Planning Your Campaign
40 Odds 'N Ends





"Tricks Of The Advertising Trade That Will Add Magic To Your Bookings"