The Ushers -- MT332.000

LOCATION: Venice, California
DATE: 1936
OBV: GOOD LUCK/ WEALTH HEALTH HAPPINESS/ inside 12 zodiac symbols, Saturn, THE/ USHERS/ VENICE, CAL./ COPYRIGHT 1936
REV:12 different reverses, one for each sign of the zodiac.
COMPOSITION: C, R4, V3: BZ, R4, V3

Comments
"The Ushers" or the "House of Usher" was a magic and astrology supply store in Venice, California.
They issued these interesting astrology zodiac good luck coins in the 1930's. "The Ushers" were Harry and Frances Usher, a pair of entertainers who performed around the United States in the 1920's and 1930's as magicians, mentalists, and psychics. They retired from performing in 1935 and opened their store in Venice, a Pacific Ocean beach front community west of Los Angeles, California. The store operated until around 1950 when Harry Usher passed away. They soon began manufacturing coins or tokens to promote their store. There are twelve tokens for the twelve zodiac signs:http://fullsize-00026.tokencatalog.com/IMAGE_OBV_133043.jpg" rel="nofollow"> http://fullsize-00026.tokencatalog.com/IMAGE_OBV_133043.jpg
The Magicians Tokens and Related Items by F. William Kuethe, Jr., published by The Token and Medal Society (TAMS), Volume 18, Number 5, October 1978, lists these items as number MT332.
Kuethe does not differentiate the three reverse types: http://www.brianrxm.com/comdir/cnstokmed_ushersvenice.htm#anchor_reverse
Examples of the Ushers advertisements:
http://www.brianrxm.com/comdir/cnstokmed_ushersvenice.htm#anchor_papers