The Success Book Volume 1
Marshall, Frances & Jay
Magic Inc. (1973)
In Collection
Magic Business
USA  eng
Marshall, Frances & Jay: The Success Book Vol. 1
©1973 Magic Inc., Chicago, IL
Softcover, comb-bound, 8.5x11", approx. 195 pages

Comments: By Frances and Jay Marshall and a panel of experts


3 Introduction
7 Why This Book Was Written
12 You, the Performer
21 Formal Wear Chart
23 How to Look Your Best Under the Worst Possible Circumstances
32 How to Look Your Best Part II: Make Up ad Character Suggestions
43 The Tricks
46 Brief Outline on the Presentation of Magic
51 The Assistant
59 Staging the Show
68 Staging the Show Part II
75 Patter
81 Presentation for an Anniversary Show
81 Money Like Magic: Demonstration/Speed with magic for money raising events
82 The Visitors
99 Packing for the Show
91 Jay Marshall's List of Magicians' Necessities
93 Work With the Animals
102 Booking the Magic Show
109 Help Yourself to Headlines
123 Promoting Yourself In Your Own Home Town
140 You Sure Know How to Hurt a Guy!: An evaluation test
143 Loss!
150 How to Avoid Accidents
153 The Magic of Taxes
157 After You're Gone
161 The Santa Caper
166 USO
171 Entertaining In Hospitals
177 The Boiler Room
183 Cruise Ship Magic
186 Theatre of Illusion
190 Shopping Centers and Malls
193 Helping Them Raise Money

This is a first edition of one of the magic worlds most popular book of the business of magic.

Today it is a real time capsule of the magic scene in the early 1970s. Tons of pictures of young magicians that became greats, and many who have disappeared. My favorite pictures are of Ed Marlo's stripper-magic student, Ezi Rider. How did Jay get those pictures past Frances?

Volume one has a rare promotional insert of Sorcar Sr. (who had just passed away.) Volume two has a glossy insert of the original "corporate magician", Harry Collins.

Volume one has a tiny nick on the bottom of the cover. Otherwise, books are in like new condition.
Product Details
No. of Pages 200
Personal Details
Read It No
Location Magic Library (Home) Shelf P
Condition Near Mint
Owner Bryan-Keith Taylor
Marshall, Frances Ireland
Frances was the owner of the Chicago magic shop Ireland Magic Co., which she later named Magic Inc. She was, perhaps, the most influential woman in the male dominated field of magic. Her entire life was spent with magic, as a performer, writer and promoter. She was married to magic inventor L.L. Ireland until his death in 1954, and then married magician Jay Marshall. As Mrs. Ireland, she was the founder, in 1938, of Magigals, an association for female magicians (today called Women In Magic).For more than five years, Mrs. Marshall appeared every Sunday in the "Funny Paper Party," a program on WGN-TV featuring Chicago Tribune publisher Col. Robert McCormick.
Wrote: You Don't Have To Be Crazy (1946), With Frances In Magicland (1952), Kid Stuff (six volumes/1954-75), How to Sell by Magic (1958), The Sponge Book (1960), The Success Book (four volumes/1973-84), The Happy Birthday Business (1978), My First 50 Years (1981), Those Beautiful Dames (1984), Come Out Flying, the long running Around Chicago column in the Linking Ring Magazine and many other books, booklets, manuscripts and articles. If You're the M.C. (with Jay Marshall), Table Book by Frances and Jay Marshall