Marshall, Frances & Jay: The Success Book Volume III
©1982 Magic Inc., Chicago, IL
Softcover, comb-bound, 8.5x11", 180 pages plus additions

Comments: Note, volume three has three additional books bound after the main Success Book. One of the added books notes, "With each added section to the Success Book, we also issue a separate, individually bound edition of the section, which we offer to the magic public. ou may be reading this as part of The Success Book, or as a book you bought by itself."
Main book is followed by:
Schalk, Larry: The Magic of Custom Advertising, 18 pages
Cleve, Van: How to Win a Magic Contest, 1978, 34 pages
Andrews, Val: How to Write a Magical Best Seller, 17 pages

Contents (from book Index, page numbers continue from last volume):

465 Our Magic Neighborhood
466 Welcome to Volume III
467 John Shirley and the Balloon Barrage
470 Stan Greer Makes a Presentation
471 Fine Art of Collecting
475 Conjuring in the Streets
478 Working Theme Parks
480 Bunkin's Success Story and the Fantasy-Grams
491 Magic the Wonder-Full Hobby
499 This Something Called Magic
504 Le Grand David and His Own Spectacular Magic Company
506 Magic Among the Bankers
507 Video Magic
515 Magician and the Video Recorder
519 Those Precious Tiny Horses
520 Conjuriatrics The Art of Entertaining the Elderly
523 Performing for the Mentally Retarded
527 Success With Seniors
529 Cruise Ship Magic
534 Conjuring Charisma
541 Fashions for Men
542 Latest in Dentistry Abracadabra
544 Direct Booking of Schools
547 Gerard Majax Magician from France
548 The Man Who Gets Laughs For Presidents
550 Ten Rules for Better Comedy
553 The Man Who Gets Laughs With Presidents
554 Biography of Mark O'Brien
555 Framework for a Magic Skit
557 The Magic Bus Brought to Life
559 Put Magic In Your Training
561 If There's One Born Every Minute, You Might As Well Profit
565 Dear Abbey
567 How Much Do I Charge For a Trade Show
569 Trade Shows Now and Where They're Headed
572 Note From Bob Snodell
574 Inside Look at a Trade Show Survey
574A Stuart Cramer Comments
547B From The Idea Machine Inc.
575 Mike Rogers on Trade Shows
577 Dick Swandby Trade Show Expert Surveys the Situation
589 Review of a Trade Show Biggie
590 Comments on the Trades by Lorayne
591 Tom and Liza Tucker and ESP Inc
593 Nothing Succeeds Like Success
593 Willy Wonka
596 Some Aspects of Trade Shows
599 Introduction to Working Sales Meetings
601 About Sales Meetings
603 The Johnny Gaughan I Know
605 Adaptability the Key to Success in Close Up Magic
609 A Repro Magic Illusions
610 Big Audiences - Small Magic
613 The American Museum of Magic
614 How About Magic for a Real Live Commercial?
614 The Steve Hart Parakeet Circus
615 Selling Magical Services
617 Invitation to Ringling Brothers Clown College
618 Lions Tigers Magicians and Others
624 Let's Hear it for The Kitty Kats
628 Be a Haunted House Entrepreneur
629 Using Assistants From the Audience
630 The Many Faces of Success
632 Dr. and Mrs. Robert Albo Invite You
633 Ten Thousand Books - Many of Them Magic
634 Study Magic Like the Pros
634 Tom-Foolery
635 These Shoes Are Made for Clowning
635 Insuring Your Magic Collection
636 There's More Than One Way to be A Champ
637 Magician on the Mound
638 Mike Lum Chicago Cubs
638 To Be Successful You Have To Be Ready
639 Another Kind of Success
640 Playing the Colleges
640 Telling the World
641 Paul Driscoll
642 Theatre is Magic
644 New and Different
645 Index

The Magic of Custom Advertising (Larry Schalk)
1 Why Advertise?
2 Specialty Advertising & Magic
3 Budgeting & Controlled Usage
5 It's the Frosting on the Cake
6 Magic in $ale$
7 Trade Shows
8 Direct Mail
9 Convention Aids
10 Products & Ideas:
10 - Matches
10 - Wooden Nickels & Plastic Tokens
10 - Miniature Top Hats
10 - Dice Specialities
11 - Key Chains
11 - Bic Lighters
11 - Candy
11 - Playing Cards
12 - Custom Imprinted Balloons
13 - Pens
14 - Pencils
15 - Vinyl Plastic Business Cards & Calendar Cards
15 - Measuring Devices
16 - Convention or Campaign Buttons
16 - Vinyl Tote Bags
16 Trade Shows
17 How Can We Help?

How to Win a Magic Contest (Van Cleve):
6 Introduction
8 Why Enter A Magic Contest

8 Part I
8 How To Win...Before The Contest
8 Deadlines
8 Time Limits
9 Contest Categories
10 Standard Of Judging
10 Learn The Situation
11 Plan The Act As A Contest Winner
13 Consider What Works Best In A Contest
14 Rehearse A Winning Act

18 Part II
18 How To Win During The Contest
18 Make The Most Of The Audience
18 Make The Most Of The M.C.
19 Make The Most Of Your Act
19 Make The Most Of The Judges

21 Part III
21 How To Win After The Contest
21 Win With The Magic Award
21 Win With Or Without The Magic Award

23 Appendix
23 TAOM Contest Rules
28 IBM Contest Rules
32 Comments By The Publishers
33 About The Author

How to Write a Magical Best Seller (Val Andrews):
1 Introduction
2 What is a Magical Best-Seller?
3 The Book the Magicians Will Buy
3 What Are the Commercial Subjects?
3 Subjects Which Are Not Commercial
3 What Length Should Your Book Be
4 Who Will Publish Your Book?
5 Publishing Your Own Book
6 How Many Copies Will Be Sold?
7 Sales Promotions - Or How You Can Help to Make Your Book a Best-Seller
8 Titles That Sell and Those That Don't - What's In a Name
9 The One Trick Winner
9 What Volume of Work Should You Produce?
10 Are You In It For Fun or Profit...
11 Subjects and Categories
12 Writing That Best-Seller, Making a Start
13 Histories and Biographies
14 Submitting Your Manuscript
15 How to Books
15 A Few Final Observations
15 On the Credit Side
17 Editorial Comment (Frances Ireland Marshall)